Our Logo is a Promise.
Ojala was born out of a desire to have a place, physical and spiritual where I could turn to as I remembered my identity and ancestors. What I have curated is a group of products that have helped me find my way. I hope they help you too...
The Taínos were the first peoples to have contact with Columbus. But before his arrival we inhabited modern day Cuba, Trinidad, Jamaica, Dominican Republic, Haiti and Puerto Rico for 7,000 years. The symbols that make up our logo represent our identity. It is how we choose to start the conversation.
Pereskia Quisqueyana aka la Rosa de Bayahibe is the national flower of the Dominican Republic, where the kingdom of the Tainos was located.
It is actually a cactus, but one of the few that has leaves. La rosa is endangered due to a loss of habitat but has begun thriving since its uniqueness was recognized.
We chose this flower as the bohio or home for our logo because so often what is right before us, is special. We just need to realize it...
Agua- Huracán
Huracán is the root word for hurricanes. Its spirals represent the storms that certainly battered our islands in pre- Columbian times.
The symbol was used interchangeably to represent water. Agua is life. Water connects, forms shapes and destroys at will.
At Ojala Threads we honor water sources by using inks that are water based, and white fabric, to avoid toxic dying practices.
Bebe
This symbol can be interpreted as a swaddled newborn or burial preparation.
At both the beginning and the end of life, our rituals provided comfort and connection between generations.
Through this symbol, we honor our indigenous ancestors and their intuitive care- giving.
Diosa Luna
Diosa Luna is the Taíno goddess representative of the always inspiring moon.
Tainos from modern day Dominican Republic believed that the moon, stars and sun rose from Iguanaboina cave located on the eastern side of the island.
It is our hope that the magic her presence brings is felt by every baby that receives one of our pieces.
Palma
La palma is an icon with a lengthy history. It is referenced in holy books and other myths.
A symbol of victory, triumph, peace, and eternal life, it is featured on the Dominican crest.
The palm embodies our goals and wishes for all the babies we dress.
Baby, where we began...
At four months old my nephew Jadiel was diagnosed with meningitis. This inspired me to share with him everything that I had learned about our identity as Dominican, American, Taino, African and European. I began with a simple desire, to make him a baby onesie.
Within a year Jadiel was wearing our first design, Folklorico.
Our Baby Bodysuits
All Things Baby
We've Got Adults Covered Too
Clothing, accessories and my favorite books are here to answer questions like "what relationship did Tainos have with the stars?" or What top would make my outfit Taino, but urban, but 21st century?"
Para Adult~ os
The Ancestors are Calling...
I've learned over the last decade that we have some bossy ancestors. My grandmother passed on from COVID-19 and within a month she demanded that I make her a velon.
The Atabey Velon was my response. I hope she brings you some answers too.
Your purchase supports our "Doing Good in the hood" efforts.
In addition to outfitting babies with pride, we believe in creating the societal infrastructure necessary to ensure they thrive!
We donate a portion of our proceeds to change makers around the world. Our face gaiters benefit Citymeals on Wheels. Our Coqui Face Mask benefits Navajo/ Hopi COVID Relief.
Locally we advocate for reform in the areas of public transportation, criminal justice reform and public housing. Our efforts contributed to the adoption of half price Metrocards, and the closure of Rikers Island by 2026.
Our contributions to our local community, and economy, earned us the Minority Owned Business Award for 2020 from the U.S. Small Business Administration New York District Office.
Let customers speak for us
Beautiful just as I imagined. Thank you.
Not only do I love the print, though having a newborn she spit up on the onesie. And the bodysuit did not stain! While I treated the spit up with some cold water and laundry detergent, I was pleasantly surprised the bodysuit was like new after being washed. No evidence of the spit up. So in addition to being stylish these bodysuits are sturdy. Exactly what parents to a newborn need. Also the fabric is so soft and love the sizing fits real sized babies! It’s even environmentally mindful with use of dyes that are not harsh for baby or Mother Earth. What’s not to love.
My sister commented on how much she loved my earrings so I got her a pair. Very comfortable and flattering.
Every Puertorriqueño, Latino, no, everyone should read this book.
We need more representation in children’s literature especially. My grandsons will enjoy the book and others like it
Awesome sticker with an awesome message supporting an amazing cause. Great all around.
What a wonderful story and the pages are colorful and delightful looking forward to reading the book during story time for my grandson and other children.
Beautiful design, full of meaning. Makes you want to learn more about these amazing tribe and their culture. Hence title, Taino Proud.
I love it and used it already. Perfect size for keys, phone, lipstick, mask and sun glasses.
The Pajaro design is wonderful and the conversation we had was amazing. Thank you! ❤️
Faire
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